Need Solid Copywriter Via Email Advice? Try These Tips!
How to Tell if Your Copywriter is Worth Top-Dollar
If you want to use the internet to make some cash, you'll need a website. That site has to be well written, most especially if you're hoping it will bring in profits. Unless you are an accomplished copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are effective. Some copywriters have a lot of talent. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. The following are some ways to help you tell them apart.
Does the copywriter have his or her own web site? Any copywriter worth employing is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are creating? Look at the copy on the copywriter's website. If there are a number of grammar errors and typos, this is not good.
How well do you react to the copy on the copywriter's website? This is more involved than just finding grammatical errors and syntax errors. Does the site copy cause an emotional response as you are reading it? Does it cause you to feel affection for the writer? Does the copy make you want to follow up and find out more about the copywriter? Does the website copy make you want to jump to hire them as soon as possible? Does the copy make you feel like you should get out of there? Does the website copy push you to be angry? These are all very important responses and they require your attention.
Perform a background research on the writer. Try to look for reviews on online discussion boards and third-party websites. It's extremely likely that the only reviews you are going to see on the writer's website are going to be glowing. Do a search online for the copywriter's name to discover if check this site out there are any reviews or personal testimonials that are not run and can't be manipulated by the writer you are checking up on. Look closely at these reviews and recommendations. Ask the copywriter to give you a couple of references. Be sure that you follow up and actually make contact with those references so that you can get an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is particularly crucial if the copywriter states he or she is an expert in a certain field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have a number of choices available to you when you're trying to determine whether or not to employ a copywriter. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.